MARKETING
LOOKBACK 2023

OOH CAMPAIGN ACROSS 9 MAJOR CITIES

ICONIC LAUNCH AT
THE GATEWAY OF INDIA

E4M AWARDS FOR BEST OOH
ACTIVATION & LAUNCH CAMPAIGN

ACTIVATION PHASE 1
Achievements : Retailers & mechanics’ registration numbers

PAYTM INTEGRATION FOR CALTEX RETAILERSHIP
2024 STRATEGY & UPDATES

TVC LAUNCH WITH RAVINDRA JADEJA - 13.3 M VIEWS

SOCIAL MEDIA ACHIEVEMENTS

CALTEX WEBSITE RANKS 1st

ONGOING ACTIVATION PHASE 2
With product seeding

SALES
LOOKBACK 2023

SIGNING A LANDMARK PARTNERSHIP WITH HPCL

CALTEX PRODUCTION STARTS AT THE SILVASSA PLANT

THE OFFICIAL LAUNCH OF CALTEX LUBRICANTS IN INDIA
2024 STRATEGY & UPDATES

CALTEX & HPCL TEAM
In September, the complete India strategy was realigned, and it was decided to pick 6 growing markets as a focus.The purpose was to concentrate efforts & spends in thesemarkets, create success and replicate in other markets.

CONSUMER AND C&I SEGMENT
STRATEGY 2025

HPCL will aim for 1MN litres of sales in Consumer and C&I segments individually in 2025 and will develop a road mapdocument for the same.

ALTERNATE FORMULATION ROLL OUT 2025

• Alternative formulations with Exxon Mobil Base oil initiated in Oct ‘24 for competitive market pricing for Delo.

• HPCL in the process of onboarding new distributors for Caltex.

TECHNICAL
2024 STRATEGY & UPDATES

New formulation for the
industrial segment to kick-off.

Introduction to industrial and power gen segment.

Introduction of Caltex Lubewatch kits for testing in India.

SUPPLY CHAIN & PACKAGING
LOOKBACK 2023
2024 STRATEGY & UPDATES

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